Bin Wrap – The Attractive Point of Sale Display Material

The idea of making a brand name popular and getting eyeballs on locations where there is a lot of public movement has become quite the norm. If you enter large departmental stores and walk through the stalls, you are sure to find the famous brands in different colours staring at you from possibly every level the eye can meet. The one that generally strikes an immediate cord could be the bin wrap as you pass by each of the bins. It is a fact that some of the top international brands of beverages and soft drinks spare no measure to appear with those logos in a way that you can never miss. So learn more about these printed promotion materials.

These Are Normally Continuous Printed Stuff

The way these wraps are used to cover all the sides of a bin in the stores, the customers like them in running lengths, which they can cut and use to suit their requirements. The material on which the printing is done is normally in a vinyl sheet which can be procured in rolls of particular widths. The multicolour printing machines can keep churning out metres after metres of the printed wraps, and the customers also prefer to buy bin wrapin rolls and stock them. In the case of brands which have pan-Australian appeal, it is quite feasible the company owning the brand might make the investment and get the wrap rolls printed. They could then send to the stores through the channels which distribute the products. There can be these wraps with some standard texts, which can have universal usage, like say, “SALE 50% OFF” printed across the width of the bin wrap. Any store can hold these discount sales and it is a common practice in Australia. Customers flock to such stores when they run the discount offers. The store could even have the wrap pasted all over its front windows to attract the attention of the passersby. These are the tactics employed by the sellers to woo their customers, and the printed wraps are of huge help.

A New Form of POS Material

The marketing communications keep looking for new ways of taking the message across to the public at large. ‘Point of sale’ (POS) materials has been in vogue for generations. The shelf stickers and posters and danglers have been used by every big and small brand in retail stores and even large format outlets. There would be the props and other display methods also still seen. Bin wrap is also another way of presenting your product or brand in a bold and clearly visible way. And it is not as if the stores have to make any changes to the settings within the stores to accommodate the wraps around the bins. The bins are already there. When there are special offers running for short periods, there may be small fitouts created to highlight them within the store and here again, the wrap could do the job of forming the periphery of the fitout and achieve the twin purpose of visibility and around the bins on display.

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